Smart Targets

Smart Targets lets you target consumers by lifestyle interest or product usage. This advanced segmentation system was built using our demographic data, census data, Simmons Market Research Bureau information and Ruf Strategic Solutions Proprietary models. Use intuitive selections or do a comprehensive analysis of your customers.

The following selects are in alphabetical order and when accessed will display a
summary of the selected Targets.

Auto Own/Lease Games & Toys Newspapers & Magazines 
Beer Home Furnishings Non-Alcoholic Beverages
Books/Records/CD's/Tapes Home Improvements Radio
Borrowers Home Services Real Estate
Buying Style Home Workstation Retail Shopping
Civic Public Activities Home/Tenant Insurance Savers
Convenience Banking Household Appliances/Durables Sports & Fitness
Credit Cards Investors Telecommunications
Distilled Spirits Kitchen Appliances Television
Domestic Auto Lawn & Garden Travel
Donors Leisure Activities & Hobbies Vans/Trucks/Sport Utility Vehicles
Eat In Life Insurance Vehicle Rental
Eat Out Luxury Auto Videos & Video Recorders
Financial Services Mail or Phone Buyers Wine
Fine Jewelry & Watches Medical Insurance Women's Apparel
Foreign Auto Memberships Workshop
Gambling, Lottery & Contests Men's Apparel